15 June 2008

Roche recognises that inspiring children to manage their diabetes well is vital for their long-term health. Now, Bray Leino's digital team has created  an engaging solution to ‘interactivising'  the Client's Accu-Chek® Paediatric Support Programme.

The new site presents newly-diagnosed children with essential information on this potentially life-threatening condition, such as dietary guidance and recognising hypoglycaemic symptoms. Charming character animations, drag-and-drop games and easy ‘three-click' navigation do much to help get the message across, with ‘hidden' messaging for parents.Client reaction has been outstanding, generating real excitement among the sales team and paediatric nurses. Roche affiliates in other countries are keen to get their hands on this excellent piece of work.