26 September 2007

Bray Leino has won a two-year contract, worth an estimated £1m, to raise awareness of Tribute beer in the South West.

Although Tribute is already officially the ‘South West's Favourite Beer'*, St Austell Brewery's is keen to extend its popularity among its target audience of male ‘outdoor types'.

Bray Leino has devised a fully-integrated campaign that includes a major rugby sponsorship programme, heavyweight regional press, a new digital campaign and ‘special build' outdoor sites at major gateways to the region. It is also supported by the strapline ‘You've Earned it' along with imagery of situations where a sense achievement has been ‘earned'.